The Philippines is wallet-first — GCash alone has ~80M users (75% of the population). E-commerce checkouts must include GCash and Maya for any meaningful conversion. Cards are growing among the urban middle class. Cash on delivery is still ~20% of e-commerce volume.
The local rails merchants must support to convert Philippines customers.
Card and bank penetration historically lagged. GCash launched in 2004 and Maya followed; together they captured the digital payment opportunity well before banks digitized. Today most Filipinos transact via wallet, even for utility bills and government services.
BSP licensing is needed for full domestic processing. International PSPs serve cross-border merchants without local entity but with FX conversion. For deep local integration (GCash direct, peso settlement) a local entity or Merchant of Record is typical.
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