Kenya is the birthplace of mobile money — M-Pesa launched here in 2007 and now serves ~30M Kenyans. Any merchant serving Kenya must integrate M-Pesa. Cards are urban-only. Mobile money is the de facto payment infrastructure for both urban and rural Kenya, B2C and B2B.
The local rails merchants must support to convert Kenya customers.
M-Pesa is a mobile money service run by Safaricom (Vodacom-owned). Users transfer money via SMS or USSD using their phone number — no smartphone needed. Adoption is near-universal in Kenya and merchant integration is critical for any local-facing business.
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